AthleteFirst.Always.
Strategic career management, commercial representation and long-term guidance for ambitious athletes across multiple sports.
Representation built
around the athlete.
Every athlete has a different journey. Some are chasing their first professional contract. Others are preparing for international competition, commercial partnerships or life beyond sport.
We work closely with athletes to provide trusted advice, career planning and professional representation, allowing them to focus on performance while we build opportunities around them.
Comprehensive athlete management.
Athlete Representation
Protecting your interests through professional, independent representation and long-term career guidance.
Career Planning
Building structured development plans that prioritise sustainable progress over short-term decisions.
Commercial Partnerships
Connecting athletes with brands, sponsors and organisations that align with their values and ambitions.
Contract Negotiation
Supporting negotiations with clubs, promoters, sponsors and commercial partners to achieve the right outcome.
Personal Brand
Building a professional presence through media, partnerships, digital platforms and public profile development.
Strategic Opportunities
Creating opportunities beyond competition, from ambassador roles and speaking to long-term collaborations.
Representing talent. Developing potential.
Experience beyond sport.
ATH REP combines athlete management with over two decades of international executive leadership across digital transformation, commercial strategy and business growth, bringing a different perspective to representation.
Over two decades of international executive experience across strategy, technology and commercial growth.
Athletes across boxing, MMA, athletics, cricket, football, endurance and racket sports.
A deliberately limited roster, so every athlete receives direct access and personal attention.
Our Approach
Careers are built,
not discovered.
We take a long-term approach to every athlete we represent: the right opportunities, the right partnerships and the right team around you at every stage.
Supporting athletes beyond competition.
ATH REP brings together expertise across athlete management, sports technology, commercial strategy and communications. Together, our focus is simple: to help athletes build successful, sustainable careers through trusted guidance, long-term thinking and meaningful opportunities.
Mudassar Khan
Founder · Licensed Professional Boxing Manager
Founder of ATH REP, with over 20 years of international executive leadership and a philosophy built on trust, discretion and long-term partnership.
Saima Amreen
Athlete Media, Communications & Brand Consultant
Chief Executive Officer of FYYTR, helping athletes develop the confidence and communication skills to represent themselves professionally on and off the stage.
Connected across sport.
Ready to take the next step?
Let's build your career.
Whether you're taking your first steps as a professional athlete or preparing for the next stage of your career, we'd love to hear your story.